This is how we empower all families to travel safely

Buckle Up for Life is a national child passenger safety education program, created by Cincinnati Children’s Hospital Medical Center and Toyota to empower all families to buckle up and go safely. Our goal is to make every car ride safe for every child by educating caregivers around the country about safe travels - one family, one car seat, one lesson at a time.

How We Work

Who are we?

We're a national team of certified child passenger safety experts that includes Toyota safety engineers, Cincinnati Children's Hospital Medical Center trauma surgeons, child passenger safety technicians and researchers.

By partnering with local organizations around the country, we educate parents one-on-one around the country, and we make information accessible to everyone online.

Our Story

Who are we

Our mission

To provide child-passenger safety education and life-saving resources to families everywhere.

Our vision

To be the leader in elimitating motor-vehicle related injuries and deaths among children.

It really adds up

We've proven that more knowledge means more safety. In a single city, we’ve tripled the number of children buckled up in families who participated in our programs. We will continue to expand our reach with the help of our partners. Here is some of the success they are having.

University Health System

San Antonio, TX

Increased the use of booster seats among elementary students in Bexar County by 15%.

Saint Francis Hospital
Medical Center

Hartford, CT

Increased community high school students knowledge on risk taking behavior while driving on the road by 50%.

Dignity Health

Carmichael, CA

Increase car seat and distracted driving knowledge among Latino/Hispanic youth by 90% utilizing the Buckle Up for Life car seat education curriculum.

Child passenger safety week

Child passenger safety week

Safety for kids in cars is such an important issue, it has its own week. Each fall, we give it our all pushing awareness and education around the country. If Child Passenger Safety Week saves just one life, it’s totally worth it.

Car seats donated to families in need…and counting.

Car seats donated to families in need…and counting.

Toyota + Cincinnati Childrens

Our collaborators

We are backed by a team with years of experience in childcare, crash prevention, engineering and passenger safety.

Learn More

Our callaborators