The Buckle Up for Life “brand” encompasses the qualities and attributes of our national passenger safety program.

Appropriate and consistent usage protects our reputation and the integrity of our services. Even minor variations in visual and language applications can undermine and compromise our brand and mission.

As a condition of partnership with Buckle Up for Life, compliance with the following agreements is expected of all organizations.

Curricula:

• We agree to use the educational presentations and curricula only as intended. This means education will be delivered by properly trained (CPST) individuals, and will be delivered to the appropriate audience(s).
• We understand that we are not required to use all of the BUFL-provided curricula.  We understand, that instead, we may use our institution’s own branded curricula to educate the families we serve, as long as all of the following criteria are met:

• • Our chosen curricula covers the same basic information, concepts, and skills as the BUFL-provided materials.
  • The branding of our chosen curricula does not pose a conflict of interest for the BUFL brand (see “Brand” agreements, below).
  • We must use at least one item (print collateral, video, presentation, etc.) provided by BUFL, to support the education we provide during any encounters that we intend to report to BUFL toward meeting any BUFL education goal deliverables that apply to my organization.
• We agree to always use only the current version of each resource which will always be available from the BUFL Partner Portal. We understand that it is important to always use the most up-to-date version of each resource to ensure accuracy and relevancy of recommendations/guidelines, data, photos, logos, etc.
• We understand that we are able to make slight modifications to BUFL curricula for the following reasons:

• • Cultural sensitivity – to better adapt presentations to the communities and populations we serve.
  • Language access – to translate materials into native language(s) of the communities and populations we serve.  Please note that translations should always be performed by qualified, and vetted professionals.
  • Community relevancy – to add additional community-specific information, such as local laws, resources, or anecdotes.
• We agree to not to make substantial content changes to the educational presentations and curricula without prior written approval from BUFL. We understand that we may never make changes that compromise BUFL branding (see “Brand” agreements, below).
• We agree not to share access to educational presentations and curricula with other organizations external to the BUFL network.

Brand:

• We agree to fully comply with the current version of Buckle Up for Life’s Logo Style Guide, available in the Partner Portal.
• We agree to always recognize BUFL curriculum and associated events as such, and shall not use logos, names or marks of other vendors, companies, funders, safety coalitions, or organizations (except partner’s own organization) on any written, printed, or filmed materials or incentives prepared, provided, or associated with the provision of BUFL curricula. Neither curricula nor associated events shall be recognized as offerings or activities of any other organization or safety coalition.
• We agree to use only photographs that have been pre-approved by BUFL in program materials (e.g., flyers, etc.).
• We understand that current media resources (e.g., partner messages, press release template, approved photos, etc.) and branding resources (e.g., Logo Style Guide) are always available from the BUFL Partner Portal.
• We understand that BUFL-branded items (t-shirts, totes, pens, etc.) may only be ordered once a high-quality visual proof has been pre-approved by BUFL. We agree to send all requests to buckleupforlife@cchmc.org.
• We agree to appropriately recognize BUFL in communications, as simply “Buckle Up for Life” (not “Toyota’s Buckle Up for Life”, or “Buckle Up for Life from Cincinnati Children’s”), or in a way that gives equal representation to both Cincinnati Children’s and Toyota.
• We agree to notify BUFL of any and all local media opportunities (earned or paid) recognizing the program (in advance, when possible); and to share links to placements once available.