Buckle Up for Life
Tuesday, November 24, 2015
National Injury Prevention Program from Cincinnati Children’s and Toyota Helps Protect Children During Busiest Travel Season of the Year
According to AAA, nearly 42 million Americans will take a holiday road trip this Thanksgiving. Millions more will hit the road between then and the New Year. While cars and trucks are safer than ever, crashes are still the leading cause of death for children. Car seats can prevent or greatly reduce injuries in the event of a crash, but they must be installed properly – an alarming three out of four are not.
“Whether you’re traveling far this holiday season or staying local, no trip with small children is complete without a properly installed car seat,” said Gloria Del Castillo, child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life. “Our goal with these traditions is to offer simple ways to make child passenger safety a part of every family’s routine – during the holidays and throughout the year.”
Buckle Up for Life’s New Holiday Traditions for Child Passenger Safety
“We know the holidays are a happy – and hectic – time, especially when traveling with children,” said Jennifer Pelky, vehicle safety engineer at Toyota Motor Engineering and Manufacturing North America and certified child passenger safety technician. “We want all families to embrace these traditions and make child passenger safety a habit this holiday season and year-round.”
For additional child passenger safety tips and advice, including animated car seat installation videos, visit BuckleUpforLife.org or follow us on Facebook or Twitter (@BuckleUpforLife).
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S. News & World Report’s 2015 Best Children’s Hospitals. It is also ranked in the top 10 for all 10 pediatric specialties. Cincinnati Children’s, a non-profit organization, is one of the top three recipients of pediatric research grants from the National Institutes of Health, and a research and teaching affiliate of the University of Cincinnati College of Medicine. The medical center is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org. Connect on the Cincinnati Children’s blog, via Facebook and on Twitter.
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.