The Buckle Up for Life Gift of Safety initiative was created and launched in July 2016 to provide 50 non-profit organizations nationwide, with 100 free car seats, each, to distribute to families in their communities. As part of this educational program, each caregiver who receives a seat will also receive appropriate education and assistance from a certified child passenger safety technician.
In 2014, Buckle Up for Life received a gift of $200,000 raised through the Toyotathon Sales Event, to support the purchase and distribution of nearly 10,000 car seats across the country. This opportunity to raise awareness about the correct use of car seats generated enthusiasm amongst injury prevention experts nationwide, and ignited an eagerness for others to partner with BUFL to distribute car seats to families in need.
Upon its conclusion, the Toyotathon car seat giveaway provided numerous key learnings that inspired the creation of a new, ongoing BUFL car seat distribution effort now known as the Gift of Safety initiative. Since 2016 we have dedicated 5,000 car seats a year to this cause.